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Start your career in insurance now

Take the first step in starting an insurance career, explore agent roles, and get tips to succeed in this dynamic industry.
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Justin Whitewood
23 Oct 2025, 6 min read
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Illustration of a smiling insurance agent standing in front of a skyline of buildings
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Thinking about a career in insurance? Starting your journey with the right insurance career tips and training can set you up for long-term success. Insurance is a field where you can earn a good living, enjoy flexibility in your schedule, and truly make a difference when people need support the most. Even if you have no previous experience, you can confidently begin exploring this dynamic field by using our comprehensive guide. Let’s walk through the steps needed to launch your path in the insurance industry.

Couple talking to an insurance agent
Drazen Zigic / Freepik / “Young happy couple shaking hands with insurance agent during a meeting in the office.” / FreePik license

What does an insurance agent do?

Insurance agents connect clients with the best coverage options for protecting their car, home, or health, allowing them to achieve peace of mind and avoid future financial stress. They do much more than just sell policies: they make insurance clear and accessible for clients, helping them navigate their options and choose coverage that matches their unique needs.

As an insurance agent, you balance sales with supporting clients by answering questions and providing expert help after a claim. Agents are responsible for recommending the right auto or homeowner’s policy to clients and helping them recover losses after an accident or emergency. Being successful means enjoying conversations and working with people, solving real-life problems, and building trusted relationships. With time, your ability to deliver outstanding service can set you apart in this rewarding field.


Captive insurance agents

One avenue to explore in insurance is to become a captive agent, where you’re employed by a single company like Allstate or Farmers. In this role, you focus exclusively on selling that company’s insurance products. The structured environment provides comprehensive insurance career training and mentorship, plus a base salary with commissions to help you get established. This pathway is especially appealing if you’re looking for clear guidance and want to learn what an insurance agent does within a supportive framework.

A key limitation of being a captive agent is that you can only offer policies from that one provider. If your client needs coverage outside their offerings, you’re unable to assist, which is something to consider when entering the industry.


Independent insurance agents

Alternatively, you could learn how to become an independent insurance agent and partner with multiple insurance companies. This approach allows you to offer a broader range of personal lines insurance products, such as auto, life, and more, tailoring policies to best fit your clients’ needs. As an independent agent, you’re in control of your business direction; there’s no large company dictating your choices, but also no corporate support system. You’ll be responsible for your own marketing efforts and business setup, which requires dedication and initiative.

If you thrive on flexibility, variety, and the ability to compare options for clients, the independent route is often the ideal choice in the captive agent vs. independent agent decision.


Captive vs. independent: Pros and cons

Deciding between becoming a captive agent and an independent agent depends on what you value most. Captive agents work directly for one insurer, gaining stability through training, a recognized brand, and steady commissions (typically around 5 to 10%). With a captive structure, you’re limited to selling only that company’s policies, offering less flexibility for clients.

On the other hand, independent agents enjoy the freedom to partner with several insurance providers, leading to higher earning potential (often 10 to 25% per policy) and the ability to present clients with a wider range of options. Unlike captive insurance agents, independents are responsible for building and marketing their own business.

If you value a clear, supported entry into the field, becoming a captive agent might suit you best. If you’re drawn to autonomy and income growth opportunities, working as an independent agent could be your ideal path.

A paper cutout of an umbrella over stacks of coins that increase in size from the left, next to a heart (insurance concept)
Freepik / Freepik / “Life insurance concept with money” / FreePik license

Types of insurance lines

Insurance has distinct specialties, often called “lines,” that you can choose to focus on. Here’s a quick overview:

  • Life insurance: Offers coverage like death benefits, savings products, annuities, and other long-term savings options.
  • Health: Encompasses medical coverage, disability insurance, and long-term care, all geared to protecting everyday and future health needs.
  • Property: Focuses on safeguarding homes, businesses, or personal assets from damage or loss.
  • Casualty: Protects against liabilities such as car accidents or third-party claims.
  • Personal lines insurance: Provides important coverage for individuals through home insurance, auto insurance, and other everyday personal policies.
  • Adjuster lines: Involves managing and assessing insurance claims across all coverage types.

Each insurance line requires specialized knowledge and typically a unique license, so you can pursue the niche that interests you most or start with a broader focus.

How do you become an insurance agent?

Getting started on becoming an insurance agent can take time, but the process itself is manageable. Here’s the basic path you’ll follow:

  1. Review your state’s licensing requirements: Most states require you to be at least 18, pass a background check, and complete a pre-licensing course (usually 20 to 40 hours, taken online or in-person) to qualify for the insurance license exam.
  2. Select your line of authority: Decide which type of insurance you want to sell, such as life and health, and focus your study efforts to prepare for that specific insurance license exam.
  3. Pass the licensing exam: Each state administers its own insurance license exam. A solid study plan improves your odds, as about 60% of applicants succeed on their first attempt.
  4. Apply for your state license: Submit your exam results, fingerprints, and licensing fee. How long does it take to become an insurance agent? The approval process usually takes a few weeks.
  5. Start your insurance career: Join a captive agency or launch your independent practice. If you’re going solo, save up enough to cover 6-12 months in living expenses, and keep in mind any additional costs to opening your own business.

By following these steps, you’ll be fully prepared for the insurance license exam and have a clear understanding of how to become an insurance agent.


Tips for having a career in insurance

Once you’re in, here’s how to make becoming an insurance agent work:

  • Start close to home: If you’re learning how to become an insurance agent, begin by offering policies to friends, family, or neighbors to establish your skills and gain experience.
  • Build connections: Successful insurance agents thrive on networking. Connect with other insurance professionals online or attend local agent meetings to pick up insider tips and generate more leads as you advance along your path.
  • Use tools: Leverage digital resources, such as insurance-focused websites and social media marketing, to expand your reach as you build your insurance agent career.
  • Move into commercial lines: Once you feel confident managing personal policies, explore moving from personal lines into commercial insurance. This transition is a key milestone in becoming an insurance agent with broader expertise, as you’ll start covering businesses and accessing larger policies and commissions.
    • Begin with personal line training and supplement with the necessary licenses for handling commercial coverage, a natural next step for growing your insurance business.

Focused shot of a supportive insurance agent during a meeting
Drazen Zigic / Freepik / “Smiling insurance agent going through paperwork and communicating with her clients during a meeting.” / FreePik license

Conclusion

An insurance career offers a unique blend of stability, professional growth, and the opportunity to make a real impact. Agents serve clients by assessing needs, recommending coverage options, and guiding them through claims. You can begin with a captive agency, where you focus on selling policies from a single provider and receive ongoing support, or pursue the flexibility of working independently.

Every day in this field, you have the chance to help individuals and businesses protect what matters most, from assisting families after unexpected losses to providing small business insurance solutions. With the right insurance career training, your dedication directly translates into success and meaningful client relationships.

If you’re ready to get started, choose your area of focus, complete your licensing requirements, and start building a client base: this is a wide-open field with endless possibilities.

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Justin Whitewood
23 Oct 2025, 6 min read
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Achievable Life & Health insurance - $149
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